The Association of Inbound Agencies of Serbia URA
The Association of Inbound Agencies of Serbia (URA) was established in 2019 through a joint initiative of inbound tourism agencies in Serbia, aiming to collectively influence positive changes in legislation and the treatment of inbound tourism agencies. The founding assembly of URA was held on April 1, 2019, at Terazije. Initially, 20 travel agency organizers joined the association, and over the next three years, an additional 4 inbound agencies joined. From its establishment to the present day, the association’s members have influenced the creation of new legal acts concerning the inbound branch of tourism in Serbia through joint initiatives…
Travel to Serbia
By choosing one of the members of the Association of Inbound Agencies of Serbia (URA) as your partner for executing part or the entire program in Serbia, you first and foremost obtain legal security, followed by a high-profile local expert.
The Voice of Serbia's Tour Operators
The URA Association acts as an active voice for Serbia’s tour operators. Members and partners of URA represent the best from the inbound tourism sector. In addition to leading tour operators in Serbia, our members also include a multitude of businesses, organizations, and individuals working at the crossroads of the sector – such as business associations, transportation companies, hotels, tourist guides, students, and much more.
We are URA
The global tourism industry is rapidly changing, with an increasingly complex array of challenges and opportunities. To mitigate these challenges and make the best use of available opportunities, thereby enabling the advancement of Serbia’s tourism industry, we founded the URA organization. It connects all the different actors in the tourism value chain, with the goal of supporting growth, sustainability, and adaptability of Serbia’s inbound tourism sector.
Our Mission
URA is a non-profit association for international inbound travel to Serbia. Members include inbound operators, DMC suppliers (accommodation companies, transportation, attractions, restaurants, etc.) from across the country. URA serves as a bridge to the international inbound business and is dedicated to serving the needs of its members and advancing the industry as a whole. The mission of our association is to increase inbound travel by providing the best and widest range of products, services, and information about international travel.
URA NEWS
Latest URA news and announcements
Why is it best to organize trips to Serbia and the Balkans through a travel agency?
DMC
The Association of Inbound Agencies of Serbia URA – the right address for choosing your local DMC partner in Serbia.
According to the Tourism Law of the Republic of Serbia, a destination management company (DMC) is a commercial company or other legal entity, specialized for a specific destination or region, with adequate knowledge of tourist resources, staff trained to create, organize, and execute tourist programs and travels, to mediate in providing stay, accommodation, entertainment, excursions, guide services, transfers, and other services, connecting with all who provide services at that destination, all for the purpose of providing professional, high-quality tourist services.
Considering that it’s nearly impossible to be an expert on all destinations, the help and support of the right DMC for a specific destination are more than welcome. A true DMC knows the language, customs, local market, and local suppliers. Also, the local DMC will make the right activity suggestions for your group, propose new and current places at the destination, things that are must-see, and things that should be avoided.
Many agents and companies fall into the trap of thinking that they can organize a specific event or incentive trip in a foreign country by themselves, without the support of a local DMC partner. Of course, for some simpler projects, such as a two-day event in a hotel that does not include additional off-site activities, some agents might rightly decide to execute the event with the assistance of one of the hotel’s event managers. On the other hand, most events organized in Serbia involve incorporating multiple suppliers from various industries, sometimes even over 20! The time spent on communication with all of them can be measured in months, or in hundreds of emails. Our recommendation is to focus on your client, and leave the logistics and organization part to a reliable DMC partner from Serbia.
Our partners
